Over three decades of
non-stop innovation in media and entertainment.
Undisputed leader in broadcasting
with unparalleled audience reach
Enriching lives through high-quality
and engaging content, information, interaction, and entertainment.
INITIAL PUBLIC OFFERING

MBC GROUP (“MBC” or the “Company”) is pleased to announce its intention to offer 10% of its share capital to the public (following the issuance of the Offer Shares and increase of the Company’s share capital) through an Initial Public Offering (“IPO”) and listing its shares on the Main Market of the Saudi Exchange (“Tadawul”). Institutional and retail investors will be allowed the opportunity to acquire shares and participate in the long-term growth plans of the Company and the Saudi media market. 
 
Founded over 30 years ago, MBC GROUP is one of the leading media and entertainment companies in the Middle East and North Africa region today. The Company has firmly established itself as a household name, boasting an extensive presence that draws in 150 million viewers every week. With global accessibility spanning from Australia to the United States through platforms like SHAHID, the number one Over the Top (“OTT”) online streaming platform in MENA, MBC offers high-quality content that resonates with audiences worldwide. 
 
Alongside SHAHID, MBC broadcasts 13 free-to-air (FTA) TV channels and continues to grow its presence in the region. MBC's platforms bring families across all generations together with its extensive content library of 9,200 titles, catering to everyone's interests and preferences.

MESSAGE FROM LEADERSHIP
Waleed bin Ibrahim Al Ibrahim
Waleed bin Ibrahim Al Ibrahim

Chairman

“Today, MBC GROUP is proud to be one of the MENA region’s leading media and entertainment companies. With over 30 years of continuous growth owed to our significant investment in media, quality content generation and entertainment, we are prepared for our next phase of growth.

Through the IPO, we aim to further grow our market position and audience reach, continue investing in our popular streaming platform, SHAHID, and expand into promising entertainment verticals. While our heart remains entrenched in Arab culture, this is in line with our ambitions to continue evolving as a global media and entertainment powerhouse, while further deepening our commitment to realizing Vision 2030 by supporting the growth and development of the media and entertainment sector. Through this offering, we are inviting investors to be part of a robust enterprise, well-reputed brand, underpinned by strong macro fundamentals and dynamic growth prospects.

Our Board of Directors and the leadership team look forward to the opportunities ahead of us. With our sights set firmly on the future, our commitment remains to exceed shareholders’ expectations by delivering attractive returns.”
Sam Barnett
Sam Barnett

Chief Executive Officer

“This IPO is a testament to our ambition to create a leading media group that enriches lives through content, interaction and entertainment. Over the decades, we have built a diverse platform portfolio which has accumulated a high audience share and generated an expansive reach. MBC is trusted by loyal audiences across the MENA region and we have earned this trust through a deep knowledge of our audiences and commitment to premium content creation.

Captivating content, cutting-edge technologies and robust data are core to our business and combine to ensure a fantastic service for our viewership of 150 million viewers per week. Looking forward, we anticipate expansion through content diversification, new subscription models, targeted advertising and expanded geographic presence. We are also excited by growth in new areas such as gaming and events.“
MBC GROUP IN NUMBERS
BROADCAST

Broadcaster in KSA, and 40% audience share 
(2.5x more than its closest competitor)

audience share in Egypt, Iraq, and Morocco*

FTA TV channels 
Including the top channels in KSA

CONTENT

Viewers every  
week

Titles in content library 
(2022)

titles ranked in the top 100 programs in KSA (2022)  

hours produced by MBC STUDIOS

SHAHID

AVOD and SVOD service in MENA

SVOD market share

Monthly AVOD active users 
(during Ramadan 2023)

Monthly SVOD subscribers 
(during Ramadan 2023)

FINANCIALS

Total Revenue 
(SAR 3.49 billion, 2022G)

EBITDA 
(SAR 367.6 million, 2022G)

AVOD = Advertising Video on Demand, SVOD = Subscription Video on Demand * Egypt: based on MBC MASR & MBC MASR2 audience share as of Ramadan 2023; Iraq: based on MBC GROUP as of 2022; Morocco: based on MBC GROUP as of 2022 and excludes local channels
2023 WEEKLY REACH IN MENA SATELLITE HOUSEHOLDS
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INVESTMENT HIGHLIGHTS
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ATTRACTIVE SECTOR

FUNDAMENTALS

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UNDISPUTED BROADCAST

LEADER

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FAST-GROWING

SHAHID PLATFORM

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HIGHEST QUALITY

CONTENT

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GROWTH

PRIORITIES

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ROBUST

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SEASONED

LEADERSHIP

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FAQs
HOW TO SUBSCRIBE
Step 1

Ensure you have an active current account with one of the receiving banks listed here .

Step 2

Visit MBC Group's IPO webpage on mbc.net/ipo to get all the required information about the company and its public offering through the ITF and Prospectus.

Step 3

Make an investment decision after reviewing the Prospectus and discussing the details with your financial advisor.

Step 4

Subscribe to the offering, at the offering price, by applying online via the receiving banks' website or via their digital application.

Step 5

Once shares are allocated, you may or may not receive full allocation for your order. Any excess will be refunded to you.

Step 6

The Company will list on the Saudi Exchange and changes in share price can be monitored on the Exchange.

RECEIVING BANKS
1
Arab National Bank (ANB)
King Faisal Street
P.O. Box 56921, Riyadh 11564
Kingdom of Saudi Arabia
Tel.: +966 11 402 9000
Fax: +966 11 402 7747
Website:
www.anb.com.sa
Email:
info@anb.com.sa
3
Riyad Bank
Eastern Ring Road - Al Shuhada District
P.O. Box 22622, Riyadh 11614
Kingdom of Saudi Arabia
Tel: +966 (11) 401 3030
Fax: : +966 (11) 403 0016
Website:
www.riyadbank.com
Email:
customercare@riyadbank.com
5
Banque Saudi Fransi
King Saud Road
P.O. Box: 56006, Riyadh 11554
Kingdom of Saudi Arabia
Tel: +966 920000579
Fax: +966 114027261
Website:
www.alfransi.com
Email:
Fransiplusadmin@alfransi.com.sa
7
Saudi National Bank (SNB)
King Fahd Road - Al-Aqiq District - King Abdullah Financial District
P.O. Box 3208 Unit No.: 778
Kingdom Saudi Arabia
Tel: +966 (92) 0001000
Fax: +966 (11) 4060052
Website:
www.alahli.com
Email:
contactus@alahli.com

CONTACT US

For IPO related enquiries:
IPO@mbc.net
For media relation enquiries:
media@mbc.net