MBC LOUD FM celebrates launch in star-studded event in Boulevard Riyadh City

MBC LOUD FM celebrates launch in star-studded event in Boulevard Riyadh City

MBC LOUD FM is set to offer an unparalleled experience for listeners in KSA

RIYADH, Kingdom of Saudi Arabia | 23 May 2023: MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), marked the launch of MBC LOUD FM in the Saudi capital yesterday evening. Taking place at Anghami Lab in Boulevard Riyadh City, the launch event of the brand-new radio station was attended by a host of celebrities, media, influencers, and strategic partners and advertisers of MBC GROUP.

Designed for English-speaking and international music fans, MBC LOUD FM is a Contemporary Hit Radio (CHR) format that has never been launched before in the Kingdom of Saudi Arabia (KSA) and is set to offer an unparalleled experience for listeners.

During the launch event, Sam Barnett, CEO of MBC GROUP, commented: “If people ask what the space for radio is in our world of podcasts and digital streaming, then the answer is in numbers. With MBC Loud FM we are reaching out to young Saudis and expats interested, not just in an international music list, but keen to hear a fresh, lively, and excited takes on life in Saudi’s new phase.

“MBC GROUP has been entertaining and informing you in your living rooms and in your cars for over 30 years. Now – as a new generation emerges and makes their way to work in new jobs, in new sectors, with new colleagues from the Kingdom and around the world – MBC GROUP is re-investing in its commitment to be relevant, to be fun and to be LOUD!”

Ziad Hamza, Group Director of Audio, Radio & Music at MBC GROUP added: “We are wholly committed to feature exceptional Saudi talent who possess fluent English language skills as part of our esteemed presenter lineup. These individuals will play an integral role in shaping the MBC LOUD FM’s diverse and engaging programme offerings.

“Our objective at MBC LOUD FM is to foster a deep sense of connection between our listeners in the Kingdom and their global counterparts. Through cutting-edge radio content that seamlessly incorporates the latest creative and technical specifications, we strive to captivate audiences with content that is both innovative in form and substance.”

MBC LOUD FM can be found via the following frequencies:
• MBC LOUD FM Riyadh - 99.0
• MBC LOUD FM Jeddah - 94.3
• MBC LOUD FM Dammam - 88.5

-ENDS-

About MBC GROUP:

MBC GROUP is the largest and leading media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, in 1991, MBC GROUP moved its headquarters to Dubai Media City, United Arab Emirates. In September 2022, MBC GROUP launched its new headquarters in Riyadh, Saudi Arabia.

Today, MBC GROUP includes over 17 leading TV channels: MBC1 (general family entertainment); MBC2 & MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC ACTION (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC VARIETY (Western films and general entertainment with uninterrupted broadcasting); MBC DRAMA (24/7 Arabic drama) & MBC+ DRAMA (a joint pay-TV channel between MBC and OSN); MBC PERSIA (general family entertainment dubbed and subtitled in Farsi); WANASAH (24-hour Arabic music channel); MBC MASR & MBC MASR2 (general family entertainment geared towards the Egyptian family); MBC BOLLYWOOD (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); MBC USA (on “Dish Network” in the US); MBC IRAQ (a premium channel aimed at the entire Iraqi family), MBC5 (new satellite channel dedicated to the Maghreb); all of them benefit from MBC STUDIOS which produces the region’s most compelling premium content for cinema, television and on-demand platforms. MBC GROUP also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music).

Furthermore, part of MBC GROUP is Shahid, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels.

For press inquiries or more information, please contact:
Sasha GEMAYEL
Sr. Group PR Manager
MBC GROUP
+971 4 3909816
+971 50 450 7504
Sasha.Gemayel@mbc.net